Why does Vizora exist?
We exist because too many good businesses are flying blind. Not because they lack data, but because their data is everywhere and nowhere at the same time: buried in spreadsheets, locked inside operational systems, scattered across platforms that were never designed to talk to each other. The result is hours wasted chasing numbers, reports that arrive too late to act on, and decisions made on gut feeling when they should be made on fact.
We call this reporting fog. And we think it’s one of the most underestimated problems in growing businesses today.
Vizora cuts through it. We bring your data together, make sense of it, and put it in front of the right people in a way they can actually use. The goal is simple: to give every business the kind of reporting capability that used to be reserved for enterprises with deep pockets and dedicated data teams.
How Vizora was founded
Vizora was founded by Andrew Chaplin, who spent his career working on the IT side of finance operations, developing deep expertise in ERP implementation and business reporting. Working with enterprise-level businesses, he saw first-hand what good reporting could do. He also saw how many mid-market businesses were being left behind.
The first version of Vizora was built to solve a specific problem for a construction company. They had plenty of data, but almost no insight: their operational information lived in spreadsheets rather than systems, and pulling together a meaningful picture took days of manual effort. Andrew built a solution that changed that. Then he realised there were hundreds of businesses with the same problem.
That insight has driven Vizora ever since.
Sean Gorman, Vizora’s director and investor, came to the business from a different angle but arrived at the same conclusion. Running a fast-growing professional services firm, he spent years pulling data together himself, building his own spreadsheets, and still not quite trusting the numbers at the end of it. Key people on his team were doing the same. Hours lost every week to what should have been a non-problem.
Sean Gorman, Director, Vizora
"Had I known a solution like Vizora existed, I would have bought it in a heartbeat.
That experience is now part of what drives Vizora forward: a genuine belief that businesses deserve better, and that the technology to deliver it already exists. The only question is whether it reaches the people who need it.
We are on a mission to make that happen.
Andrew Chaplin
Director and Founder
With over 25 years of experience in the computer systems and software industry, I have worked across a wide range of roles, from supplying and supporting business computer systems to consulting for a PLC on the implementation of financial and costing systems, particularly within the construction sector.
Throughout my career, I have seen first-hand how many businesses depend heavily on historic reporting to make important decisions. While understanding the past is valuable, I recognised that modern businesses need more than retrospective information. They need forecasting, analytics, and insightful reporting that help them understand what is likely to happen next.
This belief became a key driver behind the development and growth of Vizora Ltd. Our focus is on helping businesses move beyond traditional reporting by creating tools and integrations that bring together data from multiple systems and turn them into meaningful insight. By combining practical industry experience with modern reporting and forecasting technologies, Vizora helps organisations make better-informed decisions with a clear view of the future, not just the past.
As the business and its solutions have grown, I recognised that the next stage of development required additional skills, investment, and commercial focus. This has shaped Vizora’s approach to growth, strengthening the business so it can expand its marketing, reach new customers, and continue developing solutions that deliver real value to the organisations we work with.
Sean Gorman
Director
Sean qualified as a corporate lawyer in 2006 and made partner at a large regional firm by 2011. Looking for a more hands-on role, he moved into industry as Sales and Strategy Director at a fast-growing construction business, before becoming Managing Director and then CEO of a high-growth professional services firm comprising a regulated law firm alongside HR and Health and Safety consultancies. He led the business through a private equity buyout while delivering consistent double-digit organic growth. He was also the lead M&A legal adviser to one of the UK’s most successful private equity buy-and-build platforms in the veterinary sector.
Since 2023, Sean has focused on investing in businesses he understands, helping them sharpen strategy, systems and processes. He invested in Vizora in 2024 because he had lived the problem firsthand, and because he believes reporting is one of the most overlooked levers in a growing business. His phrase for it: making the invisible visible.
Outside work, he is a road cycling fanatic, an enthusiastic (if unremarkable) surfer, and came runner-up in London Cocktail Week’s Home Bartender of the Year competition in 2023. He is quick to point out it must have been a weak field.
Mat Catchlove
Data and Solution Architect
Mat’s career began in motor trade, where he completed a Mercedes-Benz apprenticeship and worked his way up to sales manager at a MINI dealership. A lifelong interest in technology eventually led him to leave the industry and join IBM, where he spent eight years working in public sector consulting.
Over that time, Mat progressed from first-line support through to lead data engineer, largely through self-directed learning. He taught himself relational databases, scripting in Bash, and Python automation during quiet night shifts, before moving into big data platforms, infrastructure engineering, and eventually building a greenfield data platform in Databricks, starting as the sole engineer and growing the team to four.
He joined Vizora in January 2025. He now handles everything technical at Vizora, from platform architecture to customer onboarding.
When he is not working, Mat can usually be found walking his Golden Retriever, planning his next sailing trip.
Rachel Clinton
Business Development
Rachel is an experienced sales and marketing professional with a long career in B2B technology, specialising in data and reporting. She takes a consultative approach: her starting point is always understanding the client’s problem properly before recommending anything.
What sets Rachel apart is her belief that the best commercial outcomes come from bringing people along on the journey. Building trust, keeping things straightforward, and doing what you say you will do. It sounds simple, but it is rarer than it should be.
Outside work, Rachel has been obsessed with Formula 1 since the age of seven, grows her own potatoes, and considers a Friday evening cocktail non-negotiable.
Felix Kraty
Business Development
Felix brings over twenty years of experience as an analytics consultant, helping organisations understand and solve business challenges through the effective use of data and software. She works closely with prospective and existing Vizora customers to understand their goals, identify where clearer reporting can deliver the greatest impact, and make sure the solution actually works for the people using it.
Felix is particularly motivated by tangible results: the moment an organisation stops wrestling with data and starts making better decisions because of it.
Away from work, Felix is a keen swimmer and commuter cyclist, practises yoga regularly, and will wade through any stream or walk up any hill she happens to encounter.
Joe Stringer
Analytics Visual Developer
Joe is a CIMA-qualified accountant with ten years of experience. His background gives him something relatively rare in the analytics world: a genuine understanding of what finance teams actually need from their data, and why it matters when that data lets them down.
Joe’s appreciation for good reporting was shaped in part by the opposite experience. During 2020, with his employer’s global operations — including cruise ship casinos — brought to a near standstill by COVID-19, he found himself rebuilding forecasts multiple times a week using entirely manual processes. It was an education in both the importance of reporting and the limits of doing it manually.
His introduction to Vizora came in 2021, when he moved into manufacturing and found that his new employer was already using the platform. The difference from his previous experience was immediate: a centralised, automated reporting setup in place of the manual processes he had spent years working around. He went on to work closely with Andrew Chaplin to develop a suite of business-critical reports that supported day-to-day operations and longer-term decision-making. By the time Vizora was expanding its team, the decision to join full time was an easy one.
Outside work, Joe enjoys cooking, watching sport, and the many demands of dad life — though he admits that winter mornings on the sidelines occasionally test his enthusiasm.
